Simulation Using Perceptual Maps in Marketing Writer #1497 Essay

Simulation Using Perceptual Maps in Marketing Writer #1497 - Essay Example The purpose of this report is to describe the actions taken by the student during three phases of the simulation and to discuss important marketing concepts such as differentiation, positioning and product lifecycle. The purpose of the simulation is to develop a positioning strategy for the company. The first phase of the perceptual map simulation involves selecting the parameters related to the motorcycle industry that aligned with the product the company is offering. The simulation taught me that the optimum amount of parameters that should be chosen for a particular product is four. Choosing more than four does not allow the marketer to highlight the product’s strengths in order to create effective marketing campaigns. The nine parameters I had to choose from were: lifestyle image, product design, cool, product uniqueness, service offering, price, engine capacity safety, and quality engineering. Based on the company’s status as a provider to motorcycle in the high-end of the marketplace I choose these four parameters: lifestyle image, product design and styling, price and product uniqueness. The result of my selection was that I ended up choosing three of the four optimum parame ters for this particular product. The parameter that I should not have selected was product uniqueness. In this case quality engineering covers the important aspects of product uniqueness. An important parameter that I failed to choose was service offering. Service offerings are utilized to ensure loyalty among customers and distribution channels which include club memberships, maintenance training, and financial services (Perceptual Maps in Marketing Simulation, 2008). The second phase of the simulation involved making a decision about the company future positioning in the marketplace. Tough economic times along with an aging focus group of customer were endangering the company solid 40% market share. The two primary choices were repositioning the CruiserThorr model or

Federal Guards Indicted for Abusing Prisoners Essay - 1

Federal Guards Indicted for Abusing Prisoners - Essay Example The issue at hand needs to be clarified and all allegations evaluated. The first step towards doing this is gathering information. The information to gather relates to the issue at hand. The primary decision maker should be identified in the process. Both parties bound to the issue should be interviewed independently in order to ensure that the information at hand is actually the one held by both parties (Reid, 2011). All the views of the parties should be accounted for before and after the abuse occurred. The second step involves deciding the specific ethical issue and determining the conflict therein. This is tailored towards determining the liable party, legally and ethically. After that, the pertinent issue is addressed. Decisions on the pragmatic issues that make the case complex should be addressed. In this case, the entire prison system seems to be implicated in the matter. The complexity of the matter should be weighed against justice, rights, and freedoms of each party, and the right actions were taken prior to the provisions of the law (Reid, 2011). The conclusion arrived at in this case is solely based on the ethics code of conduct for a prison system. The officers’ general standard of conduct should be evaluated ethically and legally. Secondly, applicable laws in this context should be assessed. Compliance with these laws is the principle point of consideration here. Thirdly, personal rights and freedoms should be highlighted for both all the parties involved in order to alleviate occurrences of conflict of interest. The restriction of each party should constitute the conclusion herein, focusing on both ethical and legal issues. Once all that has been done, the unethical conduct is manifested.